"I spent decades making jeans for brands like Levi's.In 2015,in pursuit of a simpler,
more active life,I gave up my car and started biking everywhere.Soon,I found the
classic jeans I loved were too rigid.Athletic options didn't look or feel right for daily
wear.This is why I created Performence Denim - classic denim built with power
stretch and smart features designed for real movement,without compromising
style or comfort."
- Gary Lenett , DUER's Founder
A Decade of Doing
Things Differntely
Ten years on,DUER is a global boutique brand.From our Vancouver studio,we
partner with retailers across North America,the EU and UK operate flagship stores
in major cities and ship our performance-driven apparel worldwide.People choose
DUER for the freedom,versatility and confidence our clothing gives them."At our
core,we're an experience company.Sure,we make clothing,but our true propose is
to expand what's possible every day,making it easy to get dressed and live
effortlasely."-Gary Lenett
